We're Officially In The Dupe Era

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Express Checkout Mentions First Insight | We're Officially In The Dupe Era

What's driving the dupe fixation? With inflation hitting everything, shoppers started questioning why they were paying extra for packaging and branding when the actual product was identical. Now, 84% trust store brand quality as much as national brands, and 73% of brand switchers plan to stay switched even when the economy improves.

Read the full article on Express Checkout.

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