firstInsight_voicecustomer_analyticsCREDIT: Shutterstock

First Insight has announced a major expansion of its Voice of Customer Analytics platform, offering new functionalities to help clients develop a keener understanding of what their customers want to purchase and why.

On Thursday, the digital testing technology firm revealed new features for its platform, suggesting the update could help users enable “unprecedented” scale while maintaining high levels of data security for brands that introduce large numbers of products each year.

First Insight said its new-and-improved Voice of Customer Analytics platform will also now have the capacity to provide attribute-level analytics, along with the tools to compare products within an assortment.

“Today, First Insight is the only platform performing digital testing of tens of thousands of products annually for many of our retail partners,” Greg Petro, CEO of First Insight, said in a statement. “Operating at that scale requires mission-critical analytics and integration capabilities. We continue to invest heavily in our solution and are excited to extend our platform with these enhancements.”

One of the most important aspects of the new release is an upgraded application programming interface (API) that allows for more streamlined integration between InsightSUITE applications and existing product lifecycle management (PLM) systems. First Insight said this should allow consumer feedback to be integrated into the entire product creation process, from initial concept to the manufacturing phase.

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