Marks & Spencer Expands Use of First Insight Technology

Arthur Zaczkiewicz for Women's Wear Daily

The expanded partnership involves broader product testing.

marks-687323

Marks & Spencer has expanded its partnership with First Insight, which offers technology aimed at helping retailers and brands make better-informed product development and pricing decisions.

Marks & Spencer uses the firm’s predictive analytics platform for making design, buying and pricing decisions and noted that the extended partnership involves increasing the volume of products tested.

Read the Full Article at WWD

WWD  Product Selection  Product Differentiation  marks and spencer  M&S

Looking for more info? Complete the form below.