International Roster of Clients Now Includes Superdry and Bata India As First Insight Broadens Global Capabilities

CEO Greg Petro to Lead Discussion on Future of Brands and Need for Customer Centricity at World Retail Congress in Amsterdam

PITTSBURGH, April 4, 2019 -- First Insight, Inc., a global technology company transforming how leading retailers make product investment, pricing and marketing decisions, today announced its continuing international expansion with the opening of new offices in London and Chennai, India, and the addition of a number of international retailers to its client roster, including Superdry and Bata India.

As part of the news, First Insight also announced the expansion of global solution capabilities including the addition of 12 new currencies and 10 new languages to its Customer-Centric Merchandising platform. As the first and only such platform in full compliance with the new GDPR standards, First Insight is also SOC-2 compliant, further ensuring adherence to global standards for data security.  

“As global retailers and brands increasingly seek to understand customer preferences in new regions, we are excited to announce the expansion of First Insight in Europe and Asia,” said Greg Petro, CEO and founder of First Insight. “Consumers are increasingly shopping beyond the boundaries of their home countries. Retailer and brands must be ready to meet their expectations.  By enabling retailers to listen to the voice of the consumer – from nearly anywhere in the world -  they can create, price and sell products  which are personalized to those markets..”

“Bata India engaged with First Insight to bring the Voice of the Customer into our new product decision making. We are seeing value from basing our decisions on data and analytics rather than only relying on our instinct and historical trends,” said Sandeep Kataria, CEO at Bata India. “First Insight helps us make better, more data-driven product selection, pricing, and regional segmentation decisions, and we are seeing the benefits in margins and store count enhancements. We intend to expand our use of First Insight into additional geographies.”

“Partnering with First Insight has been an important step in planning our new kidswear range,” stated Tim Quinlan, head of Customer and Market Insights at Superdry.  “Early results have provided clear and insightful recommendations for action across products and markets.” 

Additionally, First Insight announced that CEO Greg Petro will lead a panel entitled What is the future of brands? (Hint: it’s all about innovation) which will be held during the World Retail Congress in Amsterdam, May 14-16. The panel will bring together prominent international retail industry leaders including Elaine Wheeler, Head of Digital Product Development, Marks and Spencer; Francesca Danzi, Chief Client Officer, Tory Burch; and Phillippe Chainieux, CEO, Made.com. The panel will take place on Tuesday, May 14 from 1:50 p.m. to 2:30 p.m., in Lab C.

The panel will focus on customer-centricity and the building of customer relationships in an era of abundant marketplaces and channel-agnostic consumers. The international group of retail industry experts will discuss how to build a powerful brand today and examine the future of differentiation in branding.

“Consumers are embracing the explosion of available marketplaces and seem happy to use whatever channel is most convenient for them,” Mr. Petro continued. “While Amazon is taking share from retailers in low-engagement categories, it is more vital than ever for retailers to build and control relationships with their customers. I look forward to further examining the future of brands on an international scale with this diverse and deeply experienced panel.”

About First Insight, Inc.

First Insight is the world’s leading customer-centric merchandising platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning, and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

 First Insight
Gretchen Jezerc
SVP of Marketing
gretchen.jezerc@firstinsight.com

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Stacy Berns/Michael McMullan, 212-994-4660

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