Risk Alert

Protect your brand's reputation: Get customer input before you go to market

Avoid producing and launching items and campaigns that would negatively impact your brand reputation, revenues, and profitability by offending or upsetting your customer base.

Brand Trust Is Built Over Time But It Can Be Destroyed In A Second

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Retailers and brands launch thousands of products and ads every year. Don't let one misstep define your assortment and damage your reputation.

The Risk Alert capability enables retailers and brands to identify potential controversial or offensive items in the design phase, long before your products are finalized. The First Insight solution analyzes respondent data to uncover feedback trends that highlight concerns shared by your customers.

 

Leverage Negative Feedback

Learn why items aren't scoring well with your customers to help inform improvements.

Avoid Controversial Launches

Evaluate flagged products and campaigns to determine if launching them will result in negative brand impact.

Protect Your Brand

Your brand is everything. Keep your reputation safe by testing products early in the development cycle.

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“There are far too many examples of retailers and brands launching products that are offensive to groups of people and never should have made it to market. One of the ways we’ve used the First Insight solution is to watch the consumer comments for indicators that a product might be controversial and should be dropped.

Now, with the Risky Product Alert capability built into the platform, the work is done for us. This brings great peace of mind, especially given the fast-changing, young customers we serve.”

Mark Chrystal
Chief Analytics Officer, rue21

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Offending your customers is costly — So why risk it?

  • Use First Insight sentiment data to identify problematic products or images and learn why your customers reacted negatively
  • Safely calculate risk by gauging the market’s reaction to an ‘edgy’ new design with predictive analytics before you invest
  • Make data-driven decisions on whether to redesign or completely remove a planned offering
  • Log decisions within the platform to capture important info for design and planning teams
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Your Customers are More Connected and Vocal Than Ever Before

In today’s hyper-connected world, news travels fast and consumers are constantly sharing their opinions. The continuous stream of brands missing the mark with new product launches has demonstrated the dramatic consequences: negative press, lost revenues, and destruction of brand equity. Don’t let your launch be the next misstep that goes viral. Test with your customers before going to market.

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.

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How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

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How Data Helped Rue21

Leaders from rue21 share how First Insight helped turn around their business using VoC, AI and Predictive Analytics.

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