


Avoid producing and launching items and campaigns that would negatively impact your brand reputation, revenues, and profitability by offending or upsetting your customer base.
Learn why items aren't scoring well with your customers to help inform improvements.
Evaluate flagged products and campaigns to determine if launching them will result in negative brand impact.
Your brand is everything. Keep your reputation safe by testing products early in the development cycle.
Unparalleled Value Delivery and Lowest Total Cost Provider.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
In today’s hyper-connected world, news travels fast and consumers are constantly sharing their opinions. The continuous stream of brands missing the mark with new product launches has demonstrated the dramatic consequences: negative press, lost revenues, and destruction of brand equity. Don’t let your launch be the next misstep that goes viral. Test with your customers before going to market.
“There are far too many examples of retailers and brands launching products that are offensive to groups of people and never should have made it to market. One of the ways we’ve used the First Insight solution is to watch the consumer comments for indicators that a product might be controversial and should be dropped.
Now, with the Risky Product Alert capability built into the platform, the work is done for us. This brings great peace of mind, especially given the fast-changing, young customers we serve.”
Mark Chrystal
Chief Analytics Officer, rue21
Get the insight. Schedule a free demo today.
At scale, even a minor price adjustment can dramatically improve your bottom line. Leading retailers across the globe are adopting the First Insight platform to identify these optimized pricing strategies. We help you find greater retail success quickly and efficiently.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
View the InfographicWe partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
Read the ReportThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn moreLearn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-bookAs one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsLearn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
View the Webinar & HighlightsWhile the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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