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Learn why items aren't scoring well with your customers to help inform improvements.
Evaluate flagged products and campaigns to determine if launching them will result in negative brand impact.
Your brand is everything. Keep your reputation safe by testing products early in the development cycle.
“There are far too many examples of retailers and brands launching products that are offensive to groups of people and never should have made it to market. One of the ways we’ve used the First Insight solution is to watch the consumer comments for indicators that a product might be controversial and should be dropped.
Now, with the Risky Product Alert capability built into the platform, the work is done for us. This brings great peace of mind, especially given the fast-changing, young customers we serve.”
Chief Analytics Officer, rue21
In today’s hyper-connected world, news travels fast and consumers are constantly sharing their opinions. The continuous stream of brands missing the mark with new product launches has demonstrated the dramatic consequences: negative press, lost revenues, and destruction of brand equity. Don’t let your launch be the next misstep that goes viral. Test with your customers before going to market.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening