Retail Pricing Strategies in Flux as Economy Wilts

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Success in traditional retailing hinges on the ability to anticipate and shape trends, forecast demand, and efficiently price goods. In the past couple of months, all three have gotten a lot harder than they already were, especially pricing. 

After months of being nagged daily by creeping inflation — from the cost of bread to the price of gas — the consumer state of mind seems to have passed a tipping point. 

The widely-followed University of Michigan Consumer Sentiment Index recently sank to its lowest level in more than a decade, at a time when conditions were arguably much worse.

The bottom line today: off-price is now on target. That will mean different things for different brands.

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retail  retail pricing  price optimization

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