As sustainability continues as a top trend in the retail industry, retailers and brands are adapting to stay relevant and offer sustainable solutions to their consumers. Customers are taking note: 93% of global consumers expect more of the brands they use to support local social and environmental issues, according to a report by the Retail Industry Leaders Association (RILA). The report also found that an estimated 68 million adult Americans base purchasing decisions on their values – personal, social, and environmental – and say they will spend up to 20% more on environmentally sound products.
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