Black Friday Could Be Back This Year, as Shopify Predicts Increased Spending on the Holiday Weekend

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Dive Brief:

  • Following predictions for increased holiday sales this year, a Shopify survey on Black Friday and Cyber Monday spending found that consumers expect to spend $787 during the popular shopping weekend this year, over $100 more than 2020. 
  • Most survey respondents (94%) said they plan to shop online for Black Friday and Cyber Monday, and nearly two-thirds (65%) said they will be shopping in stores. Shoppers aged 18 to 34 are more likely to look for a product in store before buying online, per the survey results shared with Retail Dive.
  • More than three-fourths (77%) of online shoppers for the holiday expect shipping for their purchases to be free, and the majority of them (84%) expect retailers to cover return shipping fees as well.

Dive Insight:

Consumers may still be expecting free shipping like years past for the Black Friday weekend, but retailers this year are bracing themselves for higher shipping costs due to the pandemic's impact on the supply chain, which could find their way back to shoppers.

FedExUSPS and UPS have each announced surcharges over the course of this year citing an increase in demand. According to a study from First Insight and the Wharton School's Baker Retailing Center, 59% of retail executives said they plan to raise item prices or shipping costs for customers, while 36% will keep their prices steady instead of passing that cost onto consumers.

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Black Friday  retail  retail pricing  holiday  supply chain challenges  supply chain  Senior Retail Executives  Holiday Shopping  Holiday Season  supply chain disruption