COVID-19 Rewrote the Rules of Shopping. What Is Next?

March 12 2021 by Suzanne Kapner from Wall Street Journal

Covid-19 changed the way we shop. The big question now is which of the new habits will stick once the pandemic recedes.

Instead of lining up on Black Friday for a bargain-priced TV, shoppers ordered from home and picked up curbside. Even those who rarely bought online before the pandemic relied on the internet to bring them everything from groceries to pajamas to fake eyelashes.

“Consumers found some of the experiences forced by Covid to be convenient,” said Stefan Larsson, the chief executive officer of PVH Corp., which owns Tommy Hilfiger, Calvin Klein and other brands. “Anything that they perceive as making their life easier will be here to stay.”

Some retailers won’t be around to find out. Weaker players such as Lord & Taylor and J.C. Penney Co. filed for bankruptcy protection and closed hundreds of stores, while big companies such as Walmart Inc., Target Corp. , Inc. and Home Depot Inc. HD 0.42% consolidated their power.

...A store is no longer a store

Stores morphed into Amazon-style fulfillment centers during the pandemic as retailers looked for places to pack online orders.

One reason that won’t change once the economy reopens: It is cheaper. Target said it costs on average 40% less to ship orders that it fulfills from its stores, compared with the expense of shipping from its warehouses.

Expect more attempts to retrofit stores so consumers feel comfortable returning, such as contactless checkout and virtual makeup try-ons. Roughly 80% of women said they wouldn’t feel comfortable testing beauty products in stores even after they are vaccinated, according to a survey from analytics company First Insight.

Read the Full Article at The Wall Street Journal

retail  consumer preference  stores  future of retail  in-store shopping  Coronavirus  COVID-19  Consumer Purchase Behavior  Consumer Survey  Safety

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.