First Insight Expansion Forges Future of Experience Management

November 20 2020 by Tracey Meyers for WWD

First Insight enhanced its existing platform for brands and retailers that digs even deeper for data and insights.

Technology firm First Insight said it has expanded its “Voice of the Customer” solution to an enhanced Next-Gen Experience Management platform – to even further impact the bottom line.

Retailers and brands have used its Voice of the Customer (Voc) predictive analytics platform for over a decade to glean data, insights, and help power profitable business decisions. Its launch of its Next-Gen Xm Experience Management Platform enriches its solution portfolio by delivering an enhanced experience for users all across the spectrum, ultimately streamlining operations to enable smoother operations; improve employee and customer satisfaction; and allow companies to go from product or solution concept to decision in 24-72 hours — a few major pluses in a saturated “now, please” market.

The brand said that its improved platform expands its offerings into new industry sectors, including consumer products, travel, leisure and entertainment, automotive and financial services.

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Experience Management  Next-Gen Experience Management  Product XM  Employee XM  Customer XM  Brand XM  Next-Gen XM

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