From Gen Z spring breakers to toilet paper-hoarding boomers, the coronavirus pandemic is a case study in generational differences. Here's how each generation is dealing with it.

April 13 2020 by Hillary Hoffower for Business Insider

 

How you're handling the coronavirus pandemic might depend on how old you are.

That's largely because coronavirus risk increases with age. People over 60 are at greater risk of becoming seriously ill than younger folks who don't have underlying health conditions (those who do have preexisting conditions are also at higher risk). People in their 80s and 90s — those considered to be members of the Silent Generation and the Greatest Generation — are at the highest risk.

Meanwhile, many millennials are staying inside and urging their parents to do the same.

But on a more serious note, millennials are being more watchful of their money. While those of all generations are concerned about the financial effects of the coronavirus, "millennials' behavior is changing more dramatically than any other generation," Greg Petro, CEO of retail predictive analytics company First Insight, told CNBC's Lauren Thomas. "They are going to cut their spending."

Read the Full Article at Business Insider

baby boomers  millennials  Gen Z  consumer behavior  Generation Z  CONSUMER REPORT  Generation X  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Shopping Behavior

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