Tech company First Insight and Hard Rock International have expanded their partnership. Using First Insight’s Experience Management platform, Hard Rock will be able to make faster product and marketing decisions, driving sales and margin gains in its merchandise, restaurants and casinos.
“Hard Rock has leveraged First Insight for four years, primarily in product experience testing. We have made the decision to expand the use of the platform into new areas based on First Insight’s ability to deliver a measurable [return on investment],” said Benito Mendez, VP of merchandising at Hard Rock International. “We are now using the First Insight consumer experience capabilities to test it in the restaurant side of our business, and we are using the brand experience capabilities to test marketing messaging, promotions and to segment our data by consumer group.”