The U.K.-based retailer signed on with the technology company after a "successful" test pilot using voice-of-the-customer analytics

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Home goods sold on the retailer's web site. Courtesy image.

After piloting First Insight’s retail predictive analytics platform, U.K. retailer John Lewis & Partners inked a deal with the company to use its “voice-of-the-customer analytics” technology to help the retailer “make more informed decisions that will help differentiate its product assortment across numerous categories.”

Terms of the partnership were not disclosed.

Greg Petro, chief executive officer and founder of First Insight, described the test — which included home and fashion categories — as a “successful initial test phase.” Petro noted that it is “crucial for retailers and brands to have a deep understanding of their customers and a data-driven, decision-making process in order to succeed in today’s challenging economic environment.”

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