Discount stores are thriving. From rural communities to some of the most exclusive urban locations in the country, concepts targeting budget-conscious shoppers are capturing a growing share of sales. 

Price is understandably a key factor in the success of the format. But discounters have also found a way to tap into their customers’ motivations, offer products that fit their lifestyles, and introduce bargain hunting into new corners of the retail real estate environment.

Read the Full Article at Chain Store Age

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