Gartner Recognizes First Insight for its InsightPricing Solution in Market Guide

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PITTSBURGH, PA – (February 23, 2016) – First Insight, the world’s leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products, announced today that it was recognized in Gartner’s 2016 Market Guide for Unified Price, Promotion and Markdown Optimization Applications. The report was written by Robert Hetu, Retail Industry Services Research Director and published on February 22, 2016. 

Hetu’s key findings included that “Optimization technology that uses science and a wide variety of inputs is in demand, as pricing is a primary strategy in competitive markets.” He also noted that “Surging e-commerce sales expanded the cross-channel implications of pricing, as consumers expect consistent shopping experiences due to the digitalization of retail.”

In the report, First Insight was listed among the representative vendors, and Gartner reviewed the InsightPricing solution.

“Gartner’s report highlights the rapidly changing solutions available to the retail industry. First Insight is proud to be recognized as one of the Representative Vendors and believe we are at the forefront of these solutions, offering products that have the potential to revolutionize the industry,” said First Insight President and CEO Greg Petro.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About First Insight
First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit

Gretchen Jezerc
VP, Product Management & Business Development
First Insight, Inc.
(724) 759-7141



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