Recently, we announced the results of a survey on the impact of Coronavirus on purchase decisions and behavior which found that overall all generations are worried about Coronavirus, and Millennials are changing their shopping behavior more than any other generation.
The study also unearthed some interesting differences between how men and women are responding to the crisis, with more men overall showing a greater impact on where and how they shop and what they buy compared to women.
For example, while more women (71 percent) than men (60 percent) reported being “worried about the coronavirus,” nearly half of men surveyed (47 percent) said it has impacted their purchase decisions, versus 41 percent of women. Further, 38 percent of men compared to 33 percent of women agreed that it had impacted where and how they shop.
Worth noting, more than a third of both men and women (34 percent and 35 percent respectfully), reported cutting back on spending because of the Coronavirus outbreak.