Coronavirus and Shopping Behavior: Men and Women React Differently

March 13 2020 by Greg Petro

man-in-brown-coat-standing-beside-woman-in-black-coat-3775548Recently, we announced the results of a survey on the impact of Coronavirus on purchase decisions and behavior which found that overall all generations are worried about Coronavirus, and Millennials are changing their shopping behavior more than any other generation.

The study also unearthed some interesting differences between how men and women are responding to the crisis, with more men overall showing a greater impact on where and how they shop and what they buy compared to women.

For example, while more women (71 percent) than men (60 percent) reported being “worried about the coronavirus,” nearly half of men surveyed (47 percent) said it has impacted their purchase decisions, versus 41 percent of women. Further, 38 percent of men compared to 33 percent of women agreed that it had impacted where and how they shop.

Worth noting, more than a third of both men and women (34 percent and 35 percent respectfully), reported cutting back on spending because of the Coronavirus outbreak.

Read the Full Article at Forbes

millennials  Menswear  womenswear  grocery  online shopping  in-store shopping  power shopper  the rise of the male power shopper  shopping habits  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  BOPIS  Men  Shopping Behavior  Women

Want more information? Fill out our form below.

What Retail Executives Say About Supply Chain Disruption Leading Into Holiday: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights