WWD Mentions First Insight | Black Friday Weekend Wrap: Retailers Give a Thumbs-up
“The two biggest takeaways, are first, extreme budget consciousness, and the willingness to buy via AI,” said Greg Petro, CEO of First Insight. “Seventy-four percent of shoppers that responded to our outreach, which was close to 1,200 respondents, concluded they are spending the same or less than 2024, and price is the number-one driver. Eighty percent need to see a minimum offer of 15 off to buy.”
The other big takeaway from First Insight, a technology platform using AI and predictive analytics to advise brands and retailers, “Our data shows that 73 percent of GenZs, 71 percent of Millennials, 68 percent of Gen X, and 56 percent of Baby Boomers are will to buy via AI. It’s going to usurp all other shopping channels without a doubt. This ties to the extreme budget consciousness because AI has the capability for pricing data in real time,” Petro said.
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