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Parade Mentions First Insight | Bold New Changes Are Coming to Your Favorite Aldi Products - Here's What to Know
“Shoppers aren’t willing to try cheaper alternatives, they’re seeking them out,” said Greg Petro, CEO of First Insight, a retail analysis firm. “When a private label product matches the look, feel and quality of a premium brand at a lower price, it’s seen as a smart choice rather than a compromise.” In reference to Aldi’s strong position in the trend, Petro added:
“Aldi has built a model that delivers quality goods at consistently low prices — something shoppers value more than ever amid inflation and economic uncertainty,” he said. “Its heavy investment in private label products keeps costs down while still competing directly with national brands on quality.”
“For Aldi, this blurring of lines works to its advantage,” Petro said. “By offering private label products that look and feel like national brands, but at lower prices, Aldi builds trust and reinforces its promise of delivering value to customers.”
Read the full article on Parade.
