HBW Insight Mentions First Insight | Consumers More Often Choosing Private Label First
First Insight report from survey conducted in April with 1,267 US consumers notes that the Private Label Manufacturers Association recorded private label sales increasing by nearly 4% in 2024 to a record $271bn.
Results of a recent US survey show health and wellness is the No. 5 consumer packaged goods category for private label and store brand sales, with 84% of shoppers trusting their quality more or the same as national brands.
Read the full article on HBW Insight.
