First Insight’s latest research revealed that shoppers — across income levels — are increasingly savvy to find the best prices.
Cutting coupons might be passé, but comparing prices is only increasing across households, regardless of income. First Insight has released the results of its latest survey, which confirmed that shoppers are eager to suss out the best price for a product.
“The results of the survey indicate that industry disruptors are impacting the behavior of affluent consumers and changing the way they make purchase decisions,“ said Greg Petro, chief executive officer and founder of First Insight. “A growing number of affluent consumers shopping at discount retailers over full-price retailers is an important finding, as it indicates they have already become more price-sensitive. It is more critical than ever that retailers and brands offer differentiated products at the right price in order to attract the informed, affluent shopper on the hunt for deals both in-store and online.”
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