A Finnish design company known for its original prints and colors is combining social media and predictive analytics to step up its product designs.
Marimekko, whose product assortment includes clothing, accessories and a wide array of home décor items, is tapping into the power of predictive analytics to meet the needs of its customer base, which spans 40 countries. In 2016, the company entered into a partnership with First Insight to use the supplier’s predictive analytics platform to hone in on customer data, and feature designs that would resonate best with customers.
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