EMARKETER Mentions First Insight | Private Labels Go Mainstream in Everyday Essentials
Key stat: Over half (56%) of US adults commonly purchase private label grocery/food and beverage products, the most popular category of private label purchased, according to April 2025 data from First Insight.
Beyond the chart:
- Private label dollar sales increased 4.4% YoY in H1 2025, according to the Private Label Manufacturers Association (PLMA).
- Total store-brand sales for 2025 will reach $277 billion, according to PLMA projections.
Use this chart: Retail marketers should spotlight private label products in high-trust categories like food and cleaning supplies. For CPG brands, the trend signals growing competition—and an urgent need to differentiate on quality, sustainability, or innovation.
Read on EMARKETER.
