The Drum Mentions First Insight | Private Labels Just Had A Record Year. Legacy Brands Need to Strike Back

Critically, this isn’t just about inflation or supply chain issues. It’s a deeper shift in consumer psychology. ‘Store-brand’ no longer just means ‘value’. And shoppers no longer automatically trust big names. A new study from First Insight - The Quiet Takeover of Private Label - shows 84% of shoppers now trust the quality of store-brand products as much as national brands. Sometimes even more than…

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July 22 2025 by The Drum

first insight Report consumer behavior consumer spending press coverage private label store brands press the drum legacy brands

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

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InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

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Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

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Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

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Consumer Sustainability Survey 2021

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HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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Private Labels Just Had A Record Year. Legacy Brands Need to Strike Back

The Drum Mentions First Insight | Private Labels Just Had A Record Year. Legacy Brands Need to Strike Back

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays