Barron's Mentions First Insight | Retailers Are Pushing Store Brands. Why Wings and French Macarons Are Big Money Makers.

Private labels are no longer just cheaper knockoffs of national brands. At Walmart, Target, and Kroger, store brands are pitching healthy ingredients and innovative flavors to lure picky consumers.

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January 19 2026 by Evie Liu for Barron's

first insight retailers retail press coverage private label store brands press barron's

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Retailers Are Pushing Store Brands. Why Wings and French Macarons Are Big Money Makers.

Barron's Mentions First Insight | Retailers Are Pushing Store Brands. Why Wings and French Macarons Are Big Money Makers.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays