Customer Experience Magazine Mentions First Insight | Retailers Get A One-Week Tariff Response Plan With First Insight’s New AI Strategy
As shifting tariffs disrupt global supply chains and squeeze retail margins, First Insight is offering a rapid-response strategy designed to help retailers regain control, within just one week.
The company, which specialises in turning consumer feedback into predictive retail decisions, has rolled out a new AI-driven approach that simulates the impact of tariff-driven cost changes on pricing, demand, and inventory. Instead of reacting to volatile conditions, retailers can now model multiple future scenarios and make informed decisions based on real-time consumer sentiment.
By collecting input from over 360 million global users, the platform creates forward-looking demand curves that reflect how shoppers perceive product value at different price points. This allows retailers to pinpoint which SKUs can tolerate price hikes, which are vulnerable to markdowns, and how pricing shifts will affect overall margin.
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In parallel, First Insight’s AI assigns each product a Value Score, a composite metric based on pricing resilience, likeability, and purchase likelihood. These scores inform decisions about what to stock, how much to stock, and which products to cut before they even hit shelves. The platform also enables simulation of sell-through and volume scenarios, helping retailers avoid excess inventory and maximise return on each SKU.
Greg Petro, CEO of First Insight, said: “Moves like early order pulls, blanket price hikes, steep promotions, or arbitrary cuts may feel safe—but they aren’t a strategy. Now is the time to plan. We are guiding leading retailers and manufacturers around the globe to use real-time AI market data to get through the tough calls now, so they know how to navigate unpredictable, but inevitable future scenarios.”
Many retailers are still selling through pre-tariff inventory, giving them a limited window to prepare for cost increases ahead. First Insight’s strategy aims to help them use this time wisely, testing various pricing thresholds, identifying which products to prioritise or drop, and building resilience into upcoming assortments.
Already trusted by major retailers such as Gap, Under Armour, and Marks & Spencer, First Insight’s technology is positioned as a practical response to economic unpredictability. The company has supported more than 600 retailers and brands through past crises, including the 2008 financial collapse and the COVID-19 pandemic.
Read the full article on Customer Experience Magazine.
