Retailers should be aware of some specific millennial shopping trends, according to a new survey.
According to “The State of Consumer Spending: Millennials Flexing their Retail Market Influence,” a study of more than 1,000 U.S. consumers by First Insight, millennials (born 1981-2000) are most likely to spend more than $50 per visit in-store (74%). This compares to 71% of Gen X and 65% of Baby Boomers.
The retail industry is constantly evolving, and we can help you stay up to speed. Sign up for our newsletter to stay up to date.
© 2020 First Insight, Inc.