MediaPost Mentions First Insight | Survey: Private Labels Are Winning Hearts, Carts, And Credibility
A second study from First Insight highlights the tension between perception and reality. While 71% of consumers say they can recognize a private-label product when shopping, 72% failed to do so when shown unlabeled product images.
The research also spotlights the power of the dupe: 47% say they’ve tried a private-label product specifically because it mimicked a name-brand favorite. Among higher-income shoppers (earning $150,000 or more), that jumps to 70%.
And with 77% saying they don’t care how store brands are perceived, the private-label stigma seems all but gone.
Read the full article on MediaPost.
