EMARKETER Mentions First Insight | The Price Of A Dupe: Lost Loyalty and Legal Battles

Dupes are being purchased at high rates among affluent consumers, even more than those with lower incomes.

70% of high-income US adults (earning $150,000 or more) have tried a dupe private label product, per April 2025 First Insight data.
This outpaces the 53% of mid-income consumers ($51,000 to $149,000) and the 41% of low-income consumers (under $50,000) that bought dupes.

Read the full article on EMARKETER.

August 6 2025 by eMarketer Editors

first insight retail Report press coverage emarketer customer loyalty private label press dupes product dupes

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The Price Of A Dupe: Lost Loyalty and Legal Battles

EMARKETER Mentions First Insight | The Price Of A Dupe: Lost Loyalty and Legal Battles

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays