CNN Mentions First Insight | Your Favorite Aldi Product Will Soon Have A New Look
“Shoppers aren’t willing to try cheaper alternatives, they’re seeking them out,” said Greg Petro, CEO of First Insight, a retail analysis firm. “When a private label product matches the look, feel, and quality of a premium brand at a lower price, it’s seen as a smart choice rather than a compromise.”
Petro told CNN that Aldi has been a big benefactor of this trend since it’s made shopping “both affordable and surprisingly fun,” a nod to the chain’s viral totes that often sell out.
“Aldi has built a model that delivers quality goods at consistently low prices — something shoppers value more than ever amid inflation and economic uncertainty,” he said. “Its heavy investment in private label products keeps costs down while still competing directly with national brands on quality.”
Aldi’s designs are “created to look and feel a lot like national brands,” according to First Insight’s Petro. The firm’s research found that 71% of consumers surveyed believe they could recognize a private label when shopping, but 72% failed to do so when shown side-by-side images of store and national brands.
“For Aldi, this blurring of lines works to its advantage,” he said. “By offering private label products that look and feel like national brands, but at lower prices, Aldi builds trust and reinforces its promise of delivering value to customers.”
Read the full article on CNN.
