Consumers are watching.
The manner in which essential retailers treat their employees during the COVID-19 crisis is having a significant impact on consumer shopping decisions, according to a new study by retail predictive analytics company, First Insight. The company found that overall, 59% of respondents surveyed in early April said they would shop less at an essential retailer that has sick employees come to work.
The study also found that men feel most strongly about this, with 68% of male shoppers compared to 50% of female shoppers responding that it was impacting their purchase decisions. Millennials are showing the greatest impact when compared to their generational counterparts. Sixty-five percent of Millennials were less inclined to shop at an essential retailer that would make this choice, compared to 58% of both Generation Z and Generation X, and 54% of Baby Boomers.