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Walmart Credit: JAE C. Hong/Shutterstock

Walmart’s targeted efforts to keep up with Amazon seem to be working, according to a new report from First Insight.

According to the retail analytics firm, 55% of shoppers it surveyed indicated they favor Walmart over Amazon in 2019, up from 47% last year.

At the same time, First Insight found that consumers are making fewer purchases on Amazon. In 2017, 80% of Amazon Prime members said they bought items from the site at least six times a month. But this year, 40% of Prime members said they only shop Amazon once or twice a month, if at all.

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