CEW Mentions First Insight | Beauty Stays Recession-Proof as Shoppers Chase Hair, Fragrance, and Wellness Deals

This year, shoppers added a different type of tool — AI platforms such as ChatGPT, shopping assistants such as Walmart’s Sparky, and Amazon’s Rufus, helped consumers compare offers more efficiently than traditional site searches. According to Adobe, AI-driven traffic to U.S. retail sites surged more than 800% compared with last year, when these assistants were not available.

“This holiday season marks the moment AI truly enters the shopping aisle,” said Greg Petro, CEO of First Insight. “Consumers aren’t just using it to search — they’re buying through it. Retailers that listen to their customers and adapt quickly to these new buying behaviors will be the ones building loyalty that lasts long after the holidays.”

Read the full article on CEW.

December 17 2025 by Faye Brookman for CEW

first insight consumer behavior consumer spending Shopping Behavior beauty recession press coverage press CEW hair fragrance wellness

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Beauty Stays Recession-Proof as Shoppers Chase Hair, Fragrance, and Wellness Deals

CEW Mentions First Insight | Beauty Stays Recession-Proof as Shoppers Chase Hair, Fragrance, and Wellness Deals

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays