Mark Chrystal, SVP and Chief Supply Chain Officer at David’s Bridal and Gretchen Jezerc, VP Marketing at First Insight discuss how incorporating the voice of the customer into assortment and planning decisions can significantly reduce markdowns and inventory costs.

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pricing  Davids Bridal  Improve Forecast Accuracy  Marketer  Wholesale  New Product Success Rates  Merchant  Designer  Inform Design Decisions  Reduce Markdowns