First Insight for Small and Midsized Businesses

Manufacturers, Wholesalers and Licensees

New products are the lifeblood of retail, yet more than 50 percent of them fail. This can have a major impact on your bottom line if you have narrower, more targeted assortments. Every product counts.

Manufacturers, Wholesalers and Licensees

How can you set your line apart from your competitors’? You are all vying for a finite amount of open-to-buy spend. How can you be sure you are presenting the right mix of styles, colors, and attributes at a cost that will drive maximum bookings?

Put Your Best Assortment Forward

First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price.


First Insight is the fast, scalable approach to performing pre-season testing on new products – during the development process and before sell-in.


Put the decision-making power in the hands of your brand.

  • Get closer to your retailer’s customers by incorporating the Voice of the Customer when selecting and pricing new products 
  • Shorten your time to market by testing your new assortment in 24-48 hours or less
  • Reduce unplanned vendor allowances by more accurately forecasting product demand, AUR price and margin for each item 
  • Grow your commitments at sell-in by arming your sales team with customer-driven insight into how your products compare to your competitors’

UNTUCKit, Cuyana, ThredUp Are Driving Retail's Digital Transformation

According to a recently study by Oxford Economics, SMB retailers and brands are investing heavily in mobile and Big Data and adopting emerging technologies—such as machine learning, AI, augmented reality, blockchain and more...


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